A Five-Step Process to Writing a Killer PPC Ad
The Five Dangerous Expectations of Every Landing Page Visitor
4 Conversion Hacks You Should Steal from Your Competitors

Okay, I’m going to talk about PPC ads. I’m going to talk about PPC ads, because this is a really important subject. Think about it. According to Search Engine Watch, most small businesses spend $1,200 month on PPC. Those are just the little guys — those who bid low and cap spend

Every single user who visits your website is expecting several things. This could be very good or it could be very bad. It all depends on what the user is expecting. If your landing page does not meet the user’s expectations on some level, then you lose. Your landing page is ineffective. If

There are times when it's okay to steal. On these occasions, when stealing is a good thing, I recommend that you steal with as much energy and enthusiasm as you can. All is fair in love and conversion optimization. Full disclosure:  I’m using the term “steal” as a bit of clickbait. It

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