6 Reasons You Should Quit Worrying about Your Website Traffic
Stop Obsessing Over Button Color
12 Easy Steps to Persuading the C-Suite that it’s time to do Conversion Rate Optimization

I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic. Let me be extremely clear before I proceed. I am convinced that both SEO (i.e., traffic) and CRO

Want to get in an animated discussion with a conversion optimization expert? Start talking about button color. It’s a polarizing and fascinating topic. Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boost conversions. I’ve written on the subject of color before.

If you are an in-house marketer, and your company is not investing in Conversion Rate Optimization (CRO), this article is for you. I am going to explain, in 12 simple steps exactly how you should go about selling your CEO or boss on the importance of CRO. It’s not easy bossing


”Jeremy is an optimization all star. In 5 weeks he completely turned around our PPC campaigns and increased our overall 2013 December sales by 26 percent.”

Scott Grady - VP of Consumer Marketing & Digital Strategy - JWPepper

“Jeremy kicks a**!!! This guy knows his stuff and I would highly recommend this course to anyone.”

Julie - Director Of Marketing - University Of St Thomas

”A digital consultant and landing page expert who has increased our leads by over 212 percent.”

Kim Hall - Director of Marketing - Aegis Living
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