A Full Conversion Analysis of the Word “Free”
48 Motivational Tactics in Conversion Optimization
The Surprising Science Behind Customer Motivation

I’ve almost had it with the word “free.” Free is such an overused, worn-out, tired, and agonizing form of offering just about anything on the planet. It’s not that I’m upset about the word itself. I am, however, concerned that conversion optimizers are slinging around the word with indiscriminate abandon. I want

It’s one thing to know about motivation [Click here for a full scientific analysis]. It’s quite another thing altogether to actually motivate an actual, living, breathing customer. And yet it is possible. I preach long and hard about the importance of the buy cycle, the reality of shopping cart abandonment, and the significance

Motivation is the human force behind every purchase decision. Marketers are actually motivators — encouraging, pushing, cajoling, tricking, or otherwise seducing customers into doing something or buying something. Conversion optimizers are motivators, too. The entire human journey is a process of motivation — making decision after decision, after decision. It all hinges

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