19 March 2010 Comments

Long Tail vs. Short Tail Keywords Inside Your Social Media Campaigns

Any smart SEO professional will tell you that having a solid keyword strategy behind your social marketing campaigns is the key to achieving a high return on your digital investment. While short- and long-tail keywords each have their place within a tactical marketing plan, it’s important to know which will work best in regard to [...]

25 February 2010 Comments

My Farewell to Twine Interactive

The last nine months have been the most interesting time of my life. My business partner Brian Henderson and I started this business in 2006. We moved our office from Wake Forest to downtown Raleigh in June of 2009. We started making a splash in the Raleigh interactive and social media scene immediately afterward. I’ve heard someone say [...]

20 January 2010 Comments

8 Ways I Use Google Wave At Work

8 Ways I Use Google Wave At Work

8 ways that I use Google Wave

Google wave is becoming more and more useful everyday in our work and personal lives. I find myself opening up Google Wave as part of my initial set of tools I use to start the day. Even in it’s pre-beta state, Google Wave has become an integral part of the day to day operations at Twine Interactive. While I am sure this list will grow, here are 8 ways that I currently use Google Wave.

25 November 2009 Comments

Quick Follow up on The Pit using Social Media and Foursquare

Quick Follow up on The Pit using Social Media and Foursquare

Just a quick follow up to Phil’s post about The Pit and how they are using foursquare. The battle for mayorship continues (see picture to the right). I was there yesterday meeting a potential client and knew that Phil and I were neck and neck with the mayorship of The Pit.

15 November 2009 Comments

November Triangle Social Media Club Recap

November Triangle Social Media Club Recap

Wow. That sums it up. What an awesome event. I can’t believe how many people were at this event, despite all the wind and rain on Thursday night. A big thank you to #ourhashtag for putting everything together, finding great speakers and securing a central meeting place. It’s not an easy job to put all of this together as well as market the event. Again, big shout out to Ryan, Jeff and Wayne for all their help in making the Social Media Club a success. We were very happy to host the event this time at Twine Interactive, and hope everyone had a great time. We also enjoyed everyone’s company afterward at the Big Easy (just 2 doors down from our office). So let’s get down to business and talk about some of the great content shared with the crowd.