Research-Backed Data On What You Should Do About The Millennial Market Shift
How to Sell to the Methodical Buyer
What is a Unique Selling Proposition (and Why Should You Freaking Care?)

Hey, look! It’s another article about millennials. Blink. Bore. Click away. Bye. Not so fast. I’m not interested in dishing out more millennial market drivel. Instead, I want to give you cutting-edge, research-backed advice on what you should do about the millennial market shift. Keep in mind that the millennial generation isn’t a monolith. You

I want to help you sell more stuff — to get rich and to be awesome. In pursuit of this grand goal, the more you know about your buyers, the better you get at marketing to them. Every single buyer is different from every single other buyer. No major news flash there. But

If you're a marketing professional or a conversion person, then there's a good chance you've heard the phrase "unique selling proposition,” or USP if you want to be all jargony about it. Some people love to talk about it. (Like my main man, Greg, and the peeps at Wordstream, and Kissmetrics,

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