The world is full of awful landing pages. During my research for this article, I threw up a little bit in my mouth on at least four separate occasions. Sadly, some landing pages are woefully bereft of any compelling reason to stay, click, and convert. That’s why the world needs more
I’m convinced that a website’s most important measurable metric is conversions. Because that is true, we need put traffic in its proper place. I think you should quit worrying about your website traffic. Let me be extremely clear before I proceed. I am convinced that both SEO (i.e., traffic) and CRO
Want to get in an animated discussion with a conversion optimization expert? Start talking about button color. It’s a polarizing and fascinating topic. Some people have very strong opinions on the issue of button color, swearing by their ancestors that only one color boost conversions. I’ve written on the subject of color before.
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