4 Things That Will Kill Your Split Testing
How to Sell to the Humanistic Buyer
9 Psychological Techniques That Will Improve Your Product Pricing

I’m a predictable person. Why? Because I tend to repeat myself. If something is smart, necessary, or important, I’m going to continue emphasizing it until I die or until people get it. One such thing is split testing. Split testing is the essence of conversion optimization. A runner can’t run without moving his

Different types of people respond to different types of marketing in different ways. This is a truth of marketing. It shall always be. What works for Joe, may not work for Bill. That’s why conversion optimization must be adaptable. That’s why conversion optimizers must be smart. That’s why any articles on the

Howard Schultz said, “The challenge of the retail business is the human condition.” To his credit, Schultz has sold more coffee than I ever will. Maybe it’s a tough business. Maybe there are some real hazards and hang-ups in caffeine retail that I’m not aware of. In my experience, however, the reality


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