Your customers have finely-tuned BS meters. They can smell that mess an Internet mile away. My interest in customer psychology and neuroscience has led me to two important conclusions: Psychology works. I’m pretty darn good at reading customer’s minds, intuiting intentions, understanding cognitive biases, and shaping a successful landing page. Customers are smart.
Selling stuff has come a long way since those guys that did the vacuum cleaner demonstrations. Modern innovations in technology have pushed marketing light years ahead of where it once was. Furthermore, advances in customer psychology have provided powerful insights into what makes people tick, what makes people click, and how
The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology. Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful
”Jeremy is an optimization all star. In 5 weeks he completely turned around our PPC campaigns and increased our overall 2013 December sales by 26 percent.”
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”A digital consultant and landing page expert who has increased our leads by over 212 percent.”