Personality sells. In the world of sales, personality sells. Grinning car salesman with loud shirt patterns know this. A schmoozing corporate salesperson knows this as he hands you a glass of champagne, and invites you to a round of golf at Pine Valley. Personality — in all its multifaceted complexity — is a
What’s the whole point of your blog? Are you working hard researching, writing, editing, and proofreading out of the altruistic motives of your heart? Of course not. You blog because you care about your business, want to build your reputation, enhance your brand, grow awareness, and develop thought leadership. All of that is
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