Why Segmentation Is the Secret to Any A/B Testing Strategy
11 Psychological Barriers Hurting Your Landing Page Conversions
How to Apply Cialdini’s Six Principles of Influence to Your Website

There are two things I want to convince you of in this article: 1) You need to do segmentation. 2) You need to A/B test. In that order. I could stop the article at this point, and let you go do those two awesome things. However, I think a bit of explanation is in

We don’t often think about the things on our site that could be a huge turnoff. Most of the time we’re optimizing this, tweaking that, and testing the other, but we don’t realize that our site might have latent psychological barriers that turn users away and affecting our landing page

Image Credit: The Web Psychologist Conversion optimization is really about influence. You are influencing people to convert. And influence is really about psychology. You are understanding how the mind works. And there’s nobody better to teach us about influence and psychology than Robert Cialdini. Prepare to be blown away. Before you choke on the


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