51 Words That Inspire Trust and How to Use Them In Marketing
How to Target Your Customer’s Emotional Sweet Spot for Massive Conversion Increases
Using the Psychology of Surprise to Increase Your Conversion Rate

In ecommerce, everything hinges on trust. To be a successful marketer — whether in person or online — you have to be trusted. Something about you or your online presence must create a sense of trust in the buyer. If they don’t trust you, they won’t buy from you. We could essentially

Prepare to get emotional. You may not know this, but 100% of the customers who buy from your site or convert on your site are driven by emotion. We are emotional creatures. We cannot remove emotions from the equation of decision-making in daily life. I’ve written this article in order to

Surprise is totally underrated in today’s ecommerce world. In much of my research, investigation, and trolling of my industries newsletters, pundits, blog articles, and expert advice, I have seldom seen anyone talk about the psychology of surprise. It’s rather surprising, really. I wrote this article to help fill that void, and to introduce


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